The Joburg media industry is gravitating toward a central node - Auckland Park and Milpark - an area loosely bounded by Empire, Annet Road, the Film school and the SABC. The landlords in the area are committed to sustainable development of the area, breaking the northbound trend of many companies. Together with other bold, like-minded visionaries, landlords have initiated a comprehensive urban renewal project in one of Johannesburg's oldest areas. The transformation of a few forgotten blocks of warehouses and office blocks into enchanting retail, media and residential precincts has secured this area as a desireable office node. Next to The Refinery, a group of formerly deteriorated buildings known as 44 Stanley Avenue, has been developed into an intimate outdoor alleys of décor and clothing stores and superb restaurants. Milpark is now a flourishing hive of activity, targeted at the media and lifestyle markets with landmark iconic office buildings such as The Metal Box and The Atrium in it's midst.